Coaching & Advising
Unlock Your Potential with Coaching
Where Growth Comes from Clarity, Kindness, Laughter, and Real Results
What is Coaching?
Imagine having a partner, a trusted advisor, and a creativity-catalyst all rolled into one—that’s coaching! It’s a collaborative, thought-provoking process that helps you discover your strengths, clarify your goals, and unleash your potential.
It's not therapy, consulting or a pep-talk.
It’s your personal growth adventure, guided by a professional who genuinely cares about your success (and isn’t afraid to crack a joke or challenge you when you need it most).
If you’ve ever wanted a partner to help you…
Lead with greater confidence and purpose
Strengthen your team’s performance
Navigate tough situations or conversations
Clarify your strengths and purpose
Ask and answer the deeper questions
… then Coaching is for you.
Why choose Coaching?
Let’s be honest: work and life are complicated, and sometimes you just need someone in your corner. Coaching is for anyone who wants to level up, whether you’re navigating career changes, seeking stronger leadership skills, or simply craving a fresh perspective. Maybe you want to lead differently, tackle a tough situation, or figure out how to leverage and maximize your strengths. Coaching is your invitation to move from “what if” to real results.
Together, we’ll build your capacity to:
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Maximize Potential
personally and professionally
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Increase Clarity
and make values-based decisions
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Navigate uncertainty
with calm and confidence
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Foster stronger relationships
through emotional intelligence
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Lead change
with adaptability and courage
Who gets Coaching?
Coaching is for anyone looking to grow, be challenged, and transform their potential. If you’ve ever wanted a partner to work through new leadership strategies, team performance, tough situations, or simply to uncover what makes you unique, coaching is for you.
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Professionals navigating career changes or seeking promotions
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Leaders aiming to inspire and empower their teams
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Individuals facing tough situations or decisions
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Anyone ready to ask—and answer—the deeper, bigger questions about their life and work
How Coaching Works
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STEP 1: Discovery Session
A friendly, judgment-free conversation to understand your goals and what brought you here.
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STEP 2: Goal Setting
Together, we define your aspirations — bold or bite-sized — and break them into meaningful steps.
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STEP 3: Transformative Conversations
Insightful questions, deep listening, and “aha moments” that inspire new perspectives.
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STEP 4: Action & Accountability
Practical next steps + a partner who celebrates your wins and challenges you forward.
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“Kelly’s coaching changed my life. I gained confidence to pursue a promotion, earn a certificate from MIT, and step fully into my leadership potential. Her insight, warmth, and support have been transformational.”
- Patricia Hinck -
FAQs
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Coaching focuses on helping you move forward and maximize your potential. Therapy often deals with healing past wounds. If you want to get unstuck, set goals, and take action, coaching is the way to go.
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Everyone’s journey is different! Some people love a quick boost, others enjoy ongoing support. We’ll tailor it to fit your needs (and your busy calendar).
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The coaching process is purposely designed to create a space that is confidential, sacred and open. ICF Certified Coaches are bound by a code of ethics from the International Coaching Federation ensuring coaches are properly trained, mentored, and maintain ongoing credentials. Confidentiality and partnering with clients are both essential elements of a healthy coaching relationship. Effective coaching requires you trust your coach and have a sense of rapport with them. We do not recommend continuing with a coach if you do not have these established.
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From coachingfederation.com - Therapy is the space to heal, recover from past traumas, emotional pain, or dysfunctional patterns. Therapists focus on improving mental health and giving you tools to navigate life’s challenges. Coaching is often future-oriented. It’s about growth and taking action towards specific goals. Therapy often focuses on “why,” coaching focuses on “how.”
Both therapy and coaching have their strengths, and they can work together synergistically. For deeply rooted issues, a coach and therapist may work together to determine the best course of action. In some cases, a coach may step back if therapy is more appropriate, but the benefits of using both together can add up in powerful ways.
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Jasen Vale has a sliding fee scale for coaching to allow for adjusted rates for nonprofits and private-paying individuals. The discovery session is always held at no charge. You then receive a coaching plan with costs for future work to make your decision at that time. There is no ‘sales department’ at JVC. We believe in co-creating the coaching agreement through an easy process that works for you.
For those previously coached at JVC or by our founder, Kelly Jasen, ad hoc coaching sessions are available. These are one-time sessions at a reduced flat fee that can be arranged any time.
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Nope! Coaching is for life, leadership, relationships, and everything in between. If you’re human and want to grow, you’re invited.
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This is one of the most common questions we receive! It’s possible you may have a tear drop here or there. It’s possible you never shed a single tear. It’s possible you cry, laugh, swear and get angry all in the same session. Coaching is different from consulting, mentoring or therapy in that you set the agenda for the sessions and you can choose where you want to go or how deep you want to explore a topic.
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Absolutely—especially with JVC. Expect encouragement, real talk, and a few laughs along the way.
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Just reach out! Complete the contact form and we will set up a friendly discovery call to see if coaching is right for you.
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Coaching makes even the toughest conversations feel like a friendly chat over coffee. If you want to grow and transform, coaching is your trusted partner.
Ready to Invest in Yourself?
If you’re curious, motivated, and ready for transformation (with a splash of humor), Jasen Vale is here for you. Your goals, your growth, your way. Contact us today and let’s start this adventure together!